Dealing with Cold Calling Objections
Instantly Reverse Declining Sales & Rocket Past All Previous
Sales Records...

"Go from ZERO Prospects
to a FULL Sales Pipeline in
42 Days"

Even if you're just getting started... even if your sales are lower than they've ever been... in just 42 days you could become....
  • FEARLESS: Rather than staring at the phone in fear worrying about making calls... now you simply pick up the phone and do it... without unrealistic expectations or the emotional baggage you may have weighed yourself down with in the past.
  • CONFIDENT:  You speak with confidence.  You're calm and relaxed because you know what to say and how to say it.  You're proud of your ability to communicate as an equal... your ability to communicate the importance of your offer... your ability to help your prospect agree to what you ask.  All because you're armed with a step-by-step system that empowers you to master business by phone communications. 
  • DESTINED:  When you know what to say, when to say it, and how to say it you are destined to get what you want.  Even though the mere thought of picking up the phone may have turned your bowels to water that won't happen now. Now you're eager to make calls BECAUSE when you do you identify potential clients... you make a strong positive impression... you move your sales process forward... and you turn those calls into cash.  All because you know how to communicate by phone like a professional.  

From the Desk of:  Wendy Weiss, The Queen of Cold Calling

Dear Cold Callers:
    Unless you've been living under a rock and have just crawled out for a quick update, you already know...
  • The U.S. economy has ground to a standstill and the stock market is stuck in quicksand.
  • The credit markets have dried up and even more banks are teetering on the brink of disaster.
  • The equity in your home - most people's #1 source of savings and wealth - is dwindling by the day... despite the steady stream of pro-dollar talk from the Fed, the value of your money is tanking too.
  • The number of unemployed Americans is heading toward Depression era levels and personal and corporate bankruptcies are setting new all-time record highs with each passing month.
  • Top economists are now predicting unemployment won't start recovering until sometime in 2014.
  • Consumer confidence is cratering... prospects and customers are curtailing discretionary purchases and beginning to watch every penny as if it were their last... retail sales at all but the discount stores are plunging

    At times like these you're faced with three choices.  You can join the legions of the hopelessly unemployed.  You can hunker down and cut your expenses to the bone in hopes you can stave off bankruptcy.  Or... you can make a commitment right now to develop the most important skill you can have to generate sales.  The skill that could take you from zero prospects to a full sales funnel almost overnight.  

    It isn't as if this is the first time the economy has tanked and both consumers and businesses alike have faced the stark reality of failure.  It was during one of those tough economic crisis that I started my career cold calling.  You might chalk it up to naive inexperience and think I just got lucky and that's what led me to succeed when everyone was telling me I'd never make it.  

    However, that isn't what helped me succeed where others failed.  I succeeded where others failed mainly because I didn't approach cold calling the way most people approach cold calling.  Most people approach cold calling as though it is just an activity that produces results if you simply make enough calls.  I NEVER believed that.  

    I knew right from the beginning that producing appointments and sales over the phone required a connection between you and the person you call.  Not just the mechanical connection between two phones but a human connection between you and the person you call.  Cold calling is about using the telephone to initiate a professional phone communication between you and the other person.  

    That realization along with a boatload of personal experience is what eventually led me to write the best seller "Cold Calling for Women".  It's what drives publications like The New York Times, Business Week, Entrepreneur Magazine, Sales & Marketing Management to look to me for advice when they want the low down on anything related to cold calling.  

    The realization that cold calling is nothing more than effective communication that happens to occur over the phone is what kept me from starving as a struggling dancer, what keeps my dance card full with speaking engagements and interviews, and what's provided for me and mine through both good times and tough times.  

    Plus when it comes to cold calling... your phone communication skills help you clean up when the economy is down.  Yes, when the economy is down is one of the very best times to make connections with ideal prospects via the telephone.  That's why come Tuesday October 12 at 2:00 p.m. Eastern (1:00 Central, Noon Mountain, and 11:00 Pacific) I'm going to meet up with you and a group of your peers.  I'm going to show you how to turn your phone into a cash machine.      
    "Cold Calling College Live 2.0"

    Over the next 6 weeks... 42 days... I'm going to show you exactly how to generate more business than you have ever had.  You don't even have to leave your office to do it.  Plus you don't need to do anything risky to generate more business before the end of this year than you did your entire last year.

 Week 1 October 12 at 2:00 p.m. Eastern

    We'll start off strong just like we will every week during these six live one hour intensive group coaching sessions.  Here are some of the things we'll cover week 1...

  • Imagine your relief once you know the keyword that gets receptionists to give you the name of the decision maker. 
  • Find out what to say when you get asked, "What is this in reference to" so you get what you want without triggering a back-and-forth battle that's about as productive as arm wrestling an alligator.
  • This technique gets you the name and title of the decision maker plus it gets your call transferred right to his desk.
  • These 7 magic words get you the name of your prospect like a charm. 
  • 7 different ways to put a name on the decision maker.
  • You get the exact script to get the secretary or assistant to put you through to your ideal prospect.
  • You get the exact wording so you know how to respond when the secretary asks, "Who's calling?"  When you say it this way your call gets put right through.  
  • Getting past the gatekeeper in a big company is different that in a small company.  I'll give you the exact language for both. 
  • Avoid a common misperception about receptionists that causes you to stumble and say things that blow your chances of getting to the right person.
  • I'll even tell you a killer way to get the direct dial number for your prospect so you can bypass the gatekeeper entirely.
  • Use the Donald Trump method... it will forever change how you communicate with receptionists, administrators, and assistants.  Plus it gets your call transferred pronto. 
  • The secretary tells you Mr. Prospect is unavailable... what you say next puts you in the drivers seat and gets the secretary to help you. 
  • Find out what to say when the secretary asks to take a message... make sure you get this right.
  • 12 strategies that help you bypass voice mail and get your prospect on the phone.
  • A simple technique that allows you to call your prospect more frequently without your prospect even knowing.
  • Follow the voice mail formula when you need to leave a voice message.
  • How to create a voice mail campaign that gets your prospect to call you.
  • Wonder how many voice messages to leave, how often to leave a voice mail, what to say... it's all spelled out for you in the Cold Calling College 2.0 Workbook.
  • 10 email strategies to reach the decision maker... sometimes email is the best way to reach a prospect... find out exactly how to write that email. 
  • When sending an email there are 3 things you must never include in your email message... I'll tell you what they are.

 Week 2 October 19 at 2:00 p.m. Eastern

  • Grab your prospect by the ears and snap them to full attention when you open the call.
  • Stop resistance before it even starts.
  • Create an Ideal Prospect Profile and stop wasting your valuable time on people who will never buy.
  • Make fewer calls and spend more time talking to highly qualified prospects.
  • Sell more with fewer calls and appointments.
  • Qualify prospects before you ever dial: qualifying prospects involves much more than establishing they have a need, can make a "yes" decision, and have the money to do business with you. 
  • Take what you know and use that knowledge to put a bullseye on your very best A-one top-notch prospects.  
  • Pinpoint your very best prospects even if you don't have your first client yet.  I'll help you focus on the #1 most important criteria for any sale. 
  • Shine a laser light on the prospects who will buy what you have to offer.  Everybody may need what you sell BUT that doesn't mean everyone will buy it. 
  • Go directly to the top dog.  I'll show you how to contact the decision maker directly... no matter what obstacle you think stands in your way. 
  • Listen closely as I tell you exactly how to tell a prospect what you are selling.  It's not a product, it's not a service... it is the reason people buy.  

Week 3 October 26 at 2:00 p.m. Eastern

  • Get the recipe for an appointment-setting conversation all laid out for you step-by-step.
  • 3 basic ways plus 3 targeted ways to snap your prospect to attention and get him interested in what you have to say.
  • 4 ways to position yourself as the expert... remember even if you're new you already know more about your product or service than your prospect does. 
  • Want more appointments from your calls?  Then make sure you use the appointment-setting mantra.  When you do you'll get all the appointments you want. 
  • Make this mistake introducing yourself and the decision maker immediately perceives you as a low ranking employee rather than a professional... an expert... an equal. 
  • It's your fault the cold calls you make bomb BECAUSE you mistakenly ask for the wrong things.  You ask for the wrong things BECAUSE no one has shown you how phone communications work... until now.
  • What you can say to transform an introductory call into an initial sales call... potentially a sale.

Week 4 November 2 at 2:00 p.m. Eastern

  • We already have a vendor... we aren't purchasing right now... send me some information... I'm too busy... there are a number of objections nearly everyone gets.  I'll show you how to overcome each one.  WARNING: don't be shocked when your prospects suddenly commit without resistance.    
  • Get more appointments and more sales because you know how to get your prospect to commit.
  • Transform a simple telephone into the most powerful prospecting and sales machine you've ever had.
  • Find out what to say when your prospect tells you they have to think about it.  What you say next will get your prospect to open up and tell you what they're really thinking so you can move on to next steps.  
  • I'll tell you what to say to help your prospect buy.  This is so totally disarming it takes objections off the table and helps prospects buy. 
  • I'll give you the exact language to use to get agreement on pricing... I'll show you how to help your prospect find the money to buy... and I'll tell you how to help your prospect buy now. 
  • Sometimes the reason your calls aren't getting the results you want isn't because of what you say it's because of HOW you say it.  Unfortunately, your untrained ear doesn't hear the problem.  On our group coaching calls you can get me to tell you the subtle ways to make little changes in the way you say what you say and get completely different results. 
  • I'm going to help you make a lot of money.  Plus I'm going to help you work less to make that money because I'm going to show you how to get prospects to stop stalling and start saying "yes". 
  • If you can follow three simple steps then I can show you how to get an appointment from nearly every call... no special talent, education, or skill required... you'll experience instant results. 
  • Give yourself a raise without making more calls... the secret... getting more appointments... more sales from every call you make.  I'll show you the exact step-by-step process to make that happen. 
  • No matter how much anxiety you have about cold calling... there's a quick easy way to transform those fears into fun... it's called success.  Anyone can follow the formulas I give you... formulas so simple you can literally start enjoying success with your very next call.  Just imagine how exciting it will be to make a call... GET AN APPOINTMENT... make a call... CLOSE THE SALE.  
  • Start a business from scratch or give your existing sales a giant boost.  I'll show you the simple steps to follow to get the exact results you ask for.  Follow my simple techniques and you can go from a standstill to instant revenue. 
  • You want scripts?  I'll give you scripts with the exact wording you need to turn objections into results... it's all spelled out for you... there's no need to reinvent the wheel when I've already done all the hard work for you.  

Week 5 November 9 at 2:00 p.m.Eastern

  • 7 steps that take you from opening the conversation to closing the sale and what to say each step of the way.
  • 5 questions that help you uncover exactly how your prospect buys so you can walk your prospect through each step to the sale.
  • You never want to say anything bad about a competitor.  Here's what you can say to demonstrate what makes you unique or better.
  • How to wrap up your conversation so every call results in a next step.
  • It sounds like the prospect wants to buy yet he seems reluctant.  Here's what you can say to help your prospect get on board and ready to buy now. 
  • Have you ever blown a sale because you jumped ahead of your prospect in the sales process?  Here's what you say to make sure you and your prospect advance at the same pace.  When you use this language closing isn't an event it's simply a natural way to close the conversation.  
  • Find out what to say to get your prospect to open up and tell you what they are looking to spend before you talk about price.
  • 5 strategies for following-up.  You get word-for-word communications so it never feels awkward.  And you nearly always get what you ask for. 
  • 13 word-for-word ways to close the sale.
  • Exactly what to do and what to say once you know the next step.
  • One word that eliminates the prospects resistance to telling you their financial constraints. 

Week 6 November 16 at 2:00 p.m. Eastern

  • The reason athletes practice and performers rehearse is because it builds muscle memory so good techniques become a habit.  These 6 actions help you develop good calling habits on autopilot. 
  • 5 tools that help you connect with your prospect on a deeper level.
  • 7 communication techniques that help you increase the clarity of what you say so your prospects hear what you intend to say. 
  • A couple of simple ways to increase your credibility and command attention.
  • Words to use and words to avoid in your communications.
  • A simple reality check that puts your concerns in perspective so you can focus on action.
  • Simple ways to overcome telephone terror and change the way you think about the value you bring and the calls you make. 
  • The law of attraction could keep you from ever achieving anything.  That's why I've developed the Law of Action.  Follow the 4 steps in the Law of Action and you will get results even though you aren't focused on results.  

    Cold Calling College Live 2.0 gives you everything you need to make cold calling the quickest most cost effective most productive way to increase your sales.  Once you develop professional phone communication skills you can go from no prospects and no sales to a full sales pipeline almost overnight.    

"Everything I Learned has Worked without Fail"
"Everything I learned [in Cold Calling College] has worked without fail.  Even in December I was solidifying appointments right up until the 22nd!"
Paul Snook, Amazing Tunes

"Totally Revolutionalized the Way I Speak with Prospects"
"The first session of Cold Calling College Live totally revolutionalized the way I speak with prospects.  Now people actually listen to what I have to say.  
Last night I went home [from a networking event] with four strong leads,
one of which has already turned into a request for a proposal."
Ed Navis, SPHR

"The Support Material Alone is Worth the Price of the Course"
"Cold Calling College is an excellent course.  The support material alone is
worth the price of the course."
Genevieve Prempeh, The Helicopter Group
 Cold Calling College Live 2.0

  Not only will we meet up every Tuesday at 2:00 p.m. Eastern for 6 weeks to work together in an intensive group coaching session, You also get...  
  • Cold Calling College 2.0 Workbook: This in-depth step-by-step guide will help you take what you've heard and seen in the coaching session and apply it to your business and your product so you can develop professional phone communications that produce the results you've always wanted from cold calling.
  • Live Q&A: During each coaching session you have the opportunity to get individual help from me.  Bring your question, bring your challenge, and let me help you through it right during the coaching session.    
  • Lifetime Access, Updates, and Admission: Even though the program formally ends in 6 weeks whenever I update the content or hold another live Cold Calling College you get admitted automatically.  Plus you get lifetime access to all the materials and recordings.
  • Recordings: Each session is recorded and you get access to the recording shortly after we wrap up. 
  • Bonus Q&A Session November 30 at 2:00 p.m. Eastern:  Two weeks after we wrap up Cold Calling College Live 2.0 I'm also going to hold a bonus Q&A session.  You'll have had a couple weeks to put what I've shown you to work.  That's usually when you have additional questions so this is your opportunity to get those questions answered.  
   
   
    By the time you finish Cold Calling College Live 2.0 you will know how to use the phone to connect with the people who will buy your stuff.  You will have a high-level professional phone communication skill that will serve you your entire career.  You will know how to turn your phone into a cash machine by filling your sales pipeline with highly qualified prospects.  

"100 Percent Success Rate!"
"I have totally overcome my fear of cold calling.  I now have a 100% cold calling success rate!"
Lynda Decker, Decker Design, Inc.

    As we talked about earlier things outside your control aren't looking good.  If you're going to get through this whole you are going to need the skill to use the phone to get appointments and make sales.  It's a skill that opens the door and introduces you to a likely new customer... it's a skill that helps you graciously help your prospect buy.  

    Business by phone helps you make a human connection with prospects without ever having to leave your home or office... without taking big risks.  Cold calling yields the instant gratification of identifying an ideal prospect, making a positive connection, securing an appointment, and making a sale all over the telephone.     

     Cold calling is... Proactive - Productive - Profitable.  It's fast.  It's low cost.  It's the most effective way to get appointments and fill your sale pipeline.    

    The communication skills I show you in Cold Calling College Live 2.0 don't just work on the phone...

  • Phone, voice mail, email all require good communication skills... skills and exact language... I'll show you how to get a positive response from all three.
  • Erase skepticism and doubt within the first few seconds of opening your introductory call.  I'll show you how to adapt your phone communication skills to do just that. 
  • The purpose of communication is to produce a result.  If your calls aren't producing the results you want that means you have a communication challenge.  I'll show you how to use simple language to create crystal clear communications that lead to more appointments... more sales.
 

    In the short time we've spent together here I've told you about the three choices you're faced with in this tough selling environment.  You can either hope someone might hire you, hope you can stave off bankruptcy, or you can take action and make a commitment right now to invest in yourself.  Right now the only investment that makes sense is an investment in yourself an investment in your future and your ability to generate sales others can't.

    When you invest in yourself you make a commitment to gain a skill that will give you an edge over your competition.  Once you have professional phone communication skills you will always have the ability to get what you want over the phone.  Plus you can use those same skills in face-to-face settings and dramatically improve your one-on-one results as well.  

    When you join "Cold Calling Live 2.0" I'm going to show you how to go from nothing... no clients no sales to a full sales pipeline and instant sales success.  Based on real world in the field first-hand experience.  Not some theory you might read in a book somewhere.  

    This is the stuff that takes away your fears and empowers you to turn your phone into a cash machine.  This is the stuff you'll look back on 3 months from now, 6 months from now, a year from now and know this was the day everything changed for you.  This is the day you made a commitment to yourself to gain the skill you need to get prospects and make sales on demand.      

        By the time we finish you'll know how to make cold calls, secure appointments, open accounts, and make sales at will... given the value of getting off on the right foot and making a professional impression on your prospects... you might expect your investment would be at least $2,000.  And that would be a completely fair deal by anybodys standards.    

    But I wanted to make certain money wasn't going to hold you back and keep you from joining me and getting the skills you need to fill your sales pipeline.  So I've decided to create my own stimulus package just for you.  This is probably the last time you will EVER be able to enroll in  Cold Calling College Live 2.0 for a...




    Groups of 10 or more from the same company, contact marlene@wendyweiss.com or call 866-405-8212 for a group rate.  Contact Marlene right away before the course fills.
   
    Space is limited because I want to be able to work with everyone and answer your questions.  So once the course is full you will no longer be able to enroll in this live course.    

   This is a live intensive group coaching program.  The fact it's live is important because you get your specific questions personally answered by me. Even if you can't attend a session live you can still submit your question and I'll answer it during the live event.  

    After each session I'll send you a link to the recording so you can listen again at your convenience.  

    By the time we finish you'll be ready to pick up the phone armed with phone communication skills that make cold calling work like magic... getting instant gratification from your calls because you get what you want nearly every time you talk to a decision maker.  

    You risk nothing when you decide to enroll...


Webinar guarantee
The Queen of Cold Calling's 100 % Satisfaction Guarantee

If by the end of the first two sessions I haven't given you...
  • 7 magic words that get you the name of the decision maker
  • Scripts to get past the gatekeeper
  • 12 strategies that help you bypass voice mail and much more...
    If I fail... I couldn't possibly accept your money.  Just let me know and I'll give you all your money back.
  
    But that's not enough.  I want to make it even easier for you to say "yes" and invest in yourself  so...  When you enroll you also get these special bonuses...

Bonus Gifts

Bonus #1
"Finding Your Ideal Prospects - Those Who are Most Likely to Buy" ($99 value)
     You get a webinar recording where I go into the full details for how to...
  • Identify the people who will buy your stuff
  • Build a hot leads list of ideal prospects for free
  • My 2 step formula for making fewer calls and more money
  • And much much more...

Bonus #2
"Ideal Leads Quick Start Guide" ($27 value)
  • Stealth straight from your desk top premium prospecting options
  • Easy to access often free consumer resources not found in the phone book
  • Free highly targeted prospect resources and opportunities you would never think of

Bonus #3
"Ideal Prospect Profile Workbook"($47 value)  
    The step-by-step directions to quickly implement the strategies, tools, and tactics to get premium leads for free starting NOW.  

Bonus #4
"The Cold Calling Quick Start Guide" ($57 value) 
    A program specifically designed for business owners, entrepreneurs, and sales professionals to help you identify your best prospects, shows you how to stay in touch with those prospects, develop your sales cycle, and know what to say to grab and hold your prospect's attention.

Bonus #5
"Your Sales Action Plan for Record Shattering Sales" ($99 value)
    You get a webinar recording where I show you how to...
  • Set and follow through on your sales goals
  • Develop a Sales Action Plan
  • And more...
Bonus #6
"The Top Ten Cold Calling Mistakes - And How to Avoid Them" ($99 value)
    You get a webinar recording where I tell you how to...
  • Dissect and overcome the top ten mistakes that keep you from getting in the door
  • Use action steps to immediately change your prospecting results
  • And more...

Bonus #7
"Using Web 2.0 to Fill Your Sales Funnel" ($99 value)
    You get a webinar recording with the full details for how to...
  • Leverage LinkedIn, Twitter, and Facebook
  • Find highly qualified warm leads
  • The secrets to opening doors using the new media
 
Additional Bonus Gifts from Other Sales Experts


Bonus #1
"Online Sales Assessment" from Smart Selling Tools ($175 value)
    Nancy Nardin from Smart Selling Tools will provide you with a personalized report along with sales tools recommendations just for you.

Bonus #2
"One hour Best Practice Consulting ($150 value)
    Bob Howard of Contact Science will help you understand how to design the best way to use your dials in pursuit of a given list of sales targets.  

Bonus #3
"Networking Made Easy" audio combined with "15 Ways to Maximize Your Networking Results" ($97 value)
    Biba Pedron, The Connection Queen, helps you maximize your networking results.

Bonus #4
"30 Day Gold Membership to 80/20 Sales Leader" ($47 value)
    Sales performance expert Alan Rigg gives you access to a comprehensive resource for sales and sales management information, plus four scheduled calls with Alan.  

Bonus #5
"Fatal Sales Blunders that Cost You Money" ($39.95 value)
    This audio program from Kelley Robertson outlines the key sales mistakes you need to be aware of and how to avoid them.  

Bonus #6
"Go for No! The Greatest Sales Strategy Ever Created" ($24.95)
    In this 50 minute audio Richard Fenton and Andrea Waltz teach you how to rethink what failure means and how to handle rejection and the word NO when selling.

Bonus #7
"Play Prosperity Games Dinner Party Bonus" ($9.95 value)
    Christopher Sherrod helps you learn how to have a dinner party with friends and play one game from Play Prosperity Games.  Everyone will create new business ideas based on what they love. Have a blast, enjoy your friends, and come up with a billion dollar business idea.

Bonus #8
"25 Surefire Ways to Capture More Clients, Get More Done In Less Time, and Make More Money — in 90 Days or Less" ($24.95 value) ebook by Terri Zwierzynski

Bonus #9
"30 Day Trial to Sales Nexus" plus "Double Your Sales in 2010" ebook from Craig Klein at Sales Nexus

Bonus #10
"Selling Against the Goal" by Kendra Lee free chapter

Bonus #11
"Your Cure to Call Reluctance: How to Overcome Your Fears of Making Sales Calls" ebook and "The Confident Speaker" teleseminar from Larina Kase

Bonus #12
"Selling Strategies that Guarantee Results" ($97 value) from Annette Bau

    Together these bonus gifts have a combined value of $1,205.75 but they won't cost you a cent when you enroll in Cold Calling College Live 2.0 consider these bonus gifts a graduation present from me.  


    Guaranteeing your spot is easy.  All you need to do is click on the link and complete the payment process.

    Yes, Wendy save a spot for me...

"Cold Calling College Live 2.0 "

Start Date: Tuesday October 12, 2010
Time: 2:00 p.m. Eastern (1:00 CST, Noon MST, 11:00 PST)

    Then we meet up the same time each Tuesday for 5 more weeks.    


    We will get together through GoToWebinar.  Once you've completed the payment process you will be directed to GoToWebinar where you will be given the opportunity to register for the live event.  Once you've done that you will get an email from me with the webinar access information.  
   
    If you have any questions or problems enrolling please email marlene@wendyweiss.com and she'll get back to you right away.  

To Your Cold Calling Success,
Wendy
The Queen of Cold Calling

P.S. Register today and by the time we finish you'll be armed with the phone communication skills that make cold calling work like magic even in todays tough selling environment... picking up the phone dialing prospects and clients alike could become your favorite thing to do BECAUSE when you do you get instant gratification.  $497


P.P.S. When you reserve your spot you also get "Finding Your Ideal Prospects - Those Who are Most Likely to Buy" ($99 value), "Ideal Leads Quick Start Guide" ($27 value), "Ideal Prospect Profile Workbook" ($47 value), "The Cold Calling Quick Start Guide" ($57 value), "Your Sales Action Plan for Record Shattering Sales" ($99 value), "The Top Ten Cold Calling Mistakes - And How to Avoid Them" ($99 value), "Using Web 2.0 to Fill Your Sales Funnel" ($99 value) all as gifts from me (Total Value $539.95).