Part II: Getting Past the “Palace Guard”

Are you frustrated because you never speak directly with your prospects?

How would you like to have a good answer to, “What is this in reference to?”

Are you sick of leaving voice mail messages that never get returned?

Would you like to make sure that you reach the decision-maker (not an assistant who says, “I’ll ask the Big Boss”)?

In Part II of Cold Calling College you will learn:
	All of the tools that you will need to put a name on the real decision-maker and then get that decision-maker on the telephone
	Exactly what to say to the “Palace Guard,” the secretaries, assistants and receptionists to get them to put your call through to that decision-maker
	The best times to make your calls
	How to handle voice mail so that it becomes a secret weapon
	How to get decision-makers to qualify themselves!
	To reach prospects that others cannot!

  Part III: When They Say “Hello,” What Will You Say?

All of your hard work has paid off! You have created your cold calling plan and your “ideal customer profile.” You have a system to track all of your leads. You have beaten back the “Palace Guard” and you now have The Big Boss on the telephone—what do you say?

In Part III of Cold Calling College you will learn:
	To create an introduction, not a sales pitch
	To craft an appointment-setting script that separates you from the crowd and makes your prospect want to see you
	“The Script Formula,” a modular system that you can use and adapt to any prospect or situation
	The appointment-setting “Mantra” that will get your prospect to commit to a meeting
	Answers to any and all objections that your prospects may voice
	To control your conversations with your prospects
	How to nail the appointment

  Part IV: It’s Not What You Say; It’s How You Say It
                Eliminating Rejection and Moving Forward
The definition of a “cold call” is that you are calling a stranger. This stranger may be in a good mood, this stranger may be in a bad mood. She may be receptive to you and your products or she may not… you have no way of knowing ahead of time! How then, do you quickly and easily build rapport and engage your prospect so that you can have a quality conversation? And how do you make sure that you do not take any potential rejection personally?

In Part IV of Cold Calling College you will learn:
	It’s not what you say; it’s how you say it
	The secrets of building rapport on the telephone
	To “hook” your prospect to begin your conversation
	To get your prospect to hear your message
	Some tricks (so that your prospect will never interrupt you!)
	To hear what your prospect is really saying (or not saying)
	To hear only the “yes’s” and never hear “no” again

  The Bottom Line:

You will finish this program knowing exactly how to:
	Target your best prospects—those prospects who are most likely to buy
	Get those prospects on the telephone
	Make prospects want to meet you.
	Nail the appointment

***Cold Calling College is guaranteed to help, right now, regardless of your sales experience or background.

Learn more about Cold Calling College!

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• Order now to develop tons of new business.

Order now to develop tons of new business!