Dealing with Cold Calling Objections
"Sometimes It's Impossible to Reach a Prospect by Phone, Then What..."

Sometimes you simply can't get a prospect on the phone no matter how hard you try.  When that happens you have no choice... you have to use email.  This is your opportunity to learn how to use email to break down the barriers and gain entry to even the toughest prospects...




From the Desk of:  Wendy Weiss, The Queen of Cold CallingTM

Dear Cold Callers:

   
When I first started cold calling it was pretty easy to get even the most difficult to reach people on the phone.  That isn't true now.  

    Back then if you got around the gatekeeper you were in.  Now there are all sorts of barriers.  Gatekeepers, voice mail, email, all add an additional layer of difficulty to the task of getting the decision maker on the phone.  To say nothing of how busy every decision maker is today.  

    Because everyone is so busy and so mobile many of your prospects actually choose email as their preferred method of communication.  With email they can control when they will read and respond to the messages they receive.  

    That said, email may be the ONLY way to get your prospects attention.  

    When you use email you face the challenges mentioned above and more.  Your email could get blocked by your prospects ISP and never see the light of day on his desktop.  If your message does get through it may get deleted unopened.  If it does get opened it may get deleted unread.  

    Even if your email does get opened and does get read... it may not get you anywhere with your prospect.  Worse yet, your message might even ruin your chances with that prospect.  

    I'm not telling you all this to depress you.  It's just the way it is.  So... if you're going to use email you need to know how to do it right.  

    That's what led me to contact Kendra Lee of KLA Group.  Kendra is the author of the award winning Selling Against the Goal.  She specializes in selling to small and medium sized companies in the IT industry.  More importantly Kendra knows how to use email like you've probably only dreamed about.  

    The KLA Group she founded has helped sellers increase referrals 328% in just 7 weeks AND email is one of the ways she shows her clients how to do that.  

    Kendra and I are going to meet up online Tuesday October 19 at 4:00 p.m. EST (3:00 Central, 2:00 Mountain, 1:00 Pacific) to talk about how she uses email as a lead generation tool and I'd like to invite you to join us as she shares...

    Email Strategies to Break the Delete Barrier

    When we get together some of the things we'll talk about include...

  • 3 Seconds: You carefully write your message and press send.  When your message hits your prospects inbox you have 3 seconds.  In those three seconds your prospect decides to open your message OR hits the delete key sending your message to trash.  Find out how to make your message a message that gets opened. 
  • 3 Rules: Follow these three rules, press send, and you too could get a response in the next thirty seconds.  "I used Kendra's email ideas to send an email to a Chief Marketing Officer and got a response inthirty seconds!" J.L.
  • 6 Critical Factors: Each critical factor a potential roadblock.  Violate any one of these factors and you risk not only getting deleted... you could get all your email banned forever. 
  • 8 Tips: The only way to get your email opened is to craft an enticing subject line.  Your subject line is the first barrier to entry.  Follow these eight tips and your prospect will open your emails. 
  • Greetings: Did you know the salutation creates a perception of you and your offer?  Here's what you need to know about salutations.
  • 3 Key Principles: If you want your prospect to actually read your email it must follow these three key principles for crafting your message.
  • Rocket Your Response Rate: Sales success hinges on relationships.  Your message must start a relationship with a complete stranger.  Here's a simple way to get a stranger to open up to you. 
  • Expand Your Connections: A simple technique to help your prospects get to know more about what you can do to help them. 
  • WARNING: Don't waste your precious time and perhaps the one and only opportunity you have to connect with your prospect.  Forget this one vital element and you might as well delete your message before you even press send. 
  • Email Addresses: These are a few places to look when you don't know an email address.
  • What if... Here's what to do if, in spite of your best efforts, you don't get a response.
  • And much More...

   
    Here's what a few people who have heard Kendra speak on this topic had to say...
   
"I secured an appointment for a $175K opportunity as a result
of trying these techniques."
 Peter Kuhn

"Kendra was able to convey her very logical thought process and common sense in understandable language I can use right now."  J.P.

"I gained lots of insight, and actually used your suggestions to touch base with a prospect I haven't been able to get to respond.  Low and behold, I got a response the day after I sent an email!"  K.J.

        You don't have to travel  to join Kendra and I when we meet up Tuesday October 19 at 4:00 p.m. EST (3:00 Central, 2:00 Mountain, 1:00 Pacific).  We will meet online and you can join us by either phone or computer.  The choice is yours.  

    Kendra is going to share her secrets for Email Strategies to Break the Delete Barrier.  

  It's a lot to cover in just 60 minutes but Kendra and I are going to cover a lot of ground fast because we want you to come away with immediately actionable things you can do to generate leads through email.  

    You could literally start putting Kendra's email strategies to work for you the same day.

    Right now you can join us in this webinar $99 and if you act fast...  

Grab a Spot Now and SAVE $10!


    When you click on the link below and complete the payment process before October 12 and enter the coupon code "Early" you reserve your spot for $89 saving ten dollars off the regular reservation ($99).  When you do you not only save money you also guarantee your seat is saved.  

Click Here for Early Reservations

    Space is limited to 200 people.  So once the webinar is full you will no longer be able to attend this live event at any price.  You are competing with nearly 15,000 Opening Doors and Closing Sales Newsletter readers for a spot.  Please understand if you delay your decision it could mean you get left out.  

    After October 12 (if there are spots left) you may reserve your seat $99 until they're gone.  

   This is a live event.  The fact the webinar is a live event is important because you get your specific questions personally answered during the live webinar. Even if you can't attend the webinar live you can still submit your question and I'll may sure it gets answered during the live event.  

    If something happens and you miss the live event... no problem, I'll send you a link to download the webinar recording soon after the event.  

    By the time Kendra and I finish this webinar you'll be armed with the knowledge you need to use email to open the door.   

    You risk nothing when you decide to join the webinar...


Webinar guarantee
The Queen of Cold Calling's 100 % Satisfaction Guarantee

If by the end of the webinar I haven't gotten Kendra to tell you...

  • 6 critical factors impacting your email
  • 8 tips to get your email opened
  • 3 key principles for crafting your email message...

    If I fail to get Kendra to tell you rock solid information about creating and sending emails... I couldn't possibly accept your money.  Just let me know and I'll give you all your money back.
  
    But that's not enough.  I want to make it even easier for you to say "yes" and give yourself this opportunity so...  When you join this webinar you'll also get these special bonuses...

You Get Seven Valuable Bonus Gifts Just for YOU


Bonus #1 Email Lead Generation Activities an excerpt straight from the pages of Kendra's award winning Selling Against the Goal - $17.95 value, FREE.

    Inside you'll discover answers to these common questions...

  • What is email lead generation?
  • Why use email lead generation?
  • How can a sales rep effectively use email lead generation?
  • Where do you find email addresses?
  • What can you do to keep your email from getting blocked?
  • And much more...

Bonus #2 Email is the New Phone - $17.95 value, FREE.  

    Before you make email a primary customer interaction tool make sure you consider these six tips.  

Bonus #3 Is Email Hiding Your Personality - $17.95 value, FREE.
  • Six email best practices
  • Three ways to break the rules and increase your email response

Bonus #4 Create Email Subject Lines that Draw Prospects In - $17.95 value, FREE.
  • Don't fall victim to a common subject line myth
  • Three example subject lines that get your message opened

Bonus #5 Wendy Weiss shares What Not to Do with a Cold Call Email -
$17.95 value, FREE.
  • Wendy dissects an email and tells you exactly why it doesn't work. 
  • Avoid these four common pitfalls by taking Wendy's advice on how to correct these mistakes before you hit send.
  • Wendy takes you inside the head of your prospect so you see things from their point of view.
  • The light bulbs will go off like opening night on Broadway as Wendy helps you clearly see exactly what you are and aren't communicating.

Bonus #6 Wendy Weiss shares 101 Cold Calling Tips for Building New Customers - $17.95 value, FREE.
  • 4 BIG reasons cold calling is more important now than ever.
  • 101 bite sized tips you can put to work starting NOW.
  • Mindset: What you believe, what you tell yourself, how you think about cold calling could change in an instant when you see tip 7... Page 7
  • The biggest mistake you could make, tip 16... Page 9
  • What you should do BEFORE you start making calls, tip 3... Page 12
  • Here's how to convey authority, tip 6... Page 17
  • NEVER ask your prospect - tip 8, tip 9, tip 10 ... Pages 17-18
  • What to include in a sound bite, tip 15... Page 20
  • Key words to use to get information, tip 28... Page 23
  • Never use this word, tip 30... Page 23
  • And much, much more...

Bonus #7 Prospect Attraction Strategy Checklist - $27 value, FREE.
  • Quick and easy tool to assess your lead generation and prospecting strategy.
  • A comprehensive window into your greatest potential.
  • Helps you focus on the important to produce the greatest results
    When you add it all up you get $127.70 in bonus gifts.  


    Guaranteeing your spot is easy.  All you need to do is register... when you do I'll save your seat for you guaranteed.  

    Yes, Wendy save a spot for me in the upcoming webinar...

Email Strategies to Break the Delete Barrier

Date:
October 19, 2010
Time: 4:00 p.m. Eastern (3:00 CST, 2:00 MST, 1:00 PST)

    I understand reserving my seat is only $99.... I understand once the webinar is full I won't be able to get in and I'll miss out.  


Fast Action Reward:  I love to reward people for investing in themselves and taking action to better themselves so when you register by October 12 and use the coupon code "Early" you save $10 and secure your spot $89    


    We will get together through GoToWebinar.  Once you've completed the payment process you will automatically be registered with GoToWebinar, and shortly after, you will receive an email from GoToWebinar with the webinar access information.  

    If you have any questions or problems registering please email marlene@wendyweiss.com and she'll get back to you right away.  

To Your Cold Calling Success,
Wendy
The Queen of Cold Calling

P.S. Register for the webinar today and by the time we finish you'll be armed with the tips and tools you need to generate leads using email.  $99


P.P.S. When you reserve your spot you also get Email Lead Generation Activities ($17.95 value), Email is the New Phone ($17.95 value), Is Email Hiding Your Personality ($17.95 value), Create Email Subject Lines that Draw Prospects In ($17.95 value), What Not to Do with a Cold Call Email ($17.95 value), 101 Cold Calling Tips for Building New Customers ($17.95 value), Prospect Attraction Strategy Checklist ($27 value) all as a gift from me.  


P.P.P.S.  Act fast and register before October 12  $89... you save $10 and guarantee your spot