Cold Calling in the 21st Century
- The New Rules

Decision-Makers:
You Want Their Attention.
You Want Their Business.
You Need to Get Your Foot in the Door.

You - and every other sales professional on the planet.

Pundits say that cold calling is dead, it’s ‘old-fashioned’ and it doesn’t work in today’s business environment. Besides, everyone hates telemarketers, right?

Yet it’s never been more difficult to “get in the door” to see prospects. Decision-makers are busier than ever and budgets are tighter then ever. Prospects are guarded by gatekeepers who answer their phones and screen their mail. Firewalls and Spam filters trap your emails. If your emails do get through they may very well be deleted unread by gatekeepers or the prospects themselves. Status quo reigns.

Some sales professionals, however, are able to consistently get in front of prospects who want and need and buy their products or services. And some prospectors have consistently been able to reach prospects and gain customers even in today’s business environment. You can be one of them.

"Our total sales in 2006 increased by 32% over sales for 2005. Then, in 2007 our total sales to date have increased by 29% over the 2006 numbers. We couldn’t have done it without you.”
- Marlene Vogele, Vice President Sales, Gateway EDI

The pundits are right--up to a point. Some cold calling approaches will not work. Here are a few of the old, tired approaches that will not work:

1. The open the phone book and call anyone hoping someone will say, “yes,” approach
2. The wing it with your fingers crossed approach
3. The make 100 dials/day and someone will eventually say, “yes,” approach
4. The “every call is different so I can’t use a script” approach
5. The “go through the “no’s” and hang ups until you finally wear the prospect down approach

These approaches are dead. And good riddance.

Cold calling today is direct, targeted and above all it’s a communication skill. And most importantly, it works. In today’s business environment, however, it is imperative to understand the rules, what has changed, what works today and what will simply waste your time.

"In the four years I have been the CEO of ParishPay, we rarely have had someone impact our organization and improve our results as you have.  Last year we had three inside sales staff members and this year we have two.  Our results this year were 128 appointments set by phone in 3 months, as opposed to 45 last year. If anyone can do math, they can see the value of your input in a phone-based sales operation.”  
- Andrew Goldberger, CEO, ParishPay/InTuition

Join Wendy Weiss, The Queen of Cold Calling, for this important teleconference, Cold Calling in the 21st Century--The New Rules where she will reveal the formula you need to successfully reach decision-makers directly, get your foot in the door and gain new customers.

You will learn how to:

1. Find the prospects who are most likely to buy
2. Survive what, in many instances, will be multiple layers of screening
3. Separate yourself from the pack and stand out from the crowd
4. Guarantee that your prospects will be receptive
5. Build rapport and respect with your prospects
6. Find your prospects’ hot buttons and what to do with them
7. Make your message resonate with your prospects so that they want to hear more
8. Win your prospects’ business
9. And much, much more

Register today!

“[Wendy] …totally revolutionized the way I speak with prospects. …I needed a new elevator speech and the information from the call helped me to create it. Last evening, I went to a networking event where I used my new elevator speech for the first time. What usually happens for me at an event like this is that I see people’s eyes glaze over and I end up going home frustrated with no leads. Last night, …people actually listened to what I had to say and I went home with four strong leads, one of which has already turned into a request for a proposal.”
- Ed Navis, SPHR

By the end of this teleconference you'll be able to:

1. Target your best prospects, those who are most likely to buy
2. Gain your prospect’s attention and commitment
3. Close more sales

Register today!

“I recently called six companies and was able to get four solid introductory appointments on my calendar with minimal effort! If I can keep up this pace I can make more money in less time."
- Tracy M. Brodd, Account Executive, American Identity

When Is the Teleconference?

Date: July 29, 2008

Time: 4PM Eastern

Where: Your home or office

Register today!

What If I Can’t Attend?

No problem. We are recording the call and all participants will receive the audio link to download and save. So you see, there’s really no reason not to:

Register today!

“I was able to reduce the amount of objections and increase the appointment closing ratio... yesterday I was able to secure three appointments in one hour by practicing your methods.”
- Ken Galanaugh, DSI Solutions Inc.

What Does This Cost?

What is the value of consistently and effortlessly having productive selling conversations with qualified prospects? What is the value of getting in the door when your competition cannot?

Your investment for Cold Calling in the 21st Century - The New Rules is a mere $57. The impact? Priceless.

Register today!

“My new sales were up 23% this past year, and I am extremely happy with the outcome. You have made me feel more confident about myself and my ability to sell...”
- Kathleen Henry, Mitchell Printing & Mailing

P.S. If you’re even slightly worried about the current business environment and/or if you are even slightly affected by the economic recession, can you afford to miss this call?

Register today!

Have questions?

If you have any questions about this teleseminar, please email tamara@wendyweiss.com and we will get back to you right away.